In 2023, the zoo celebrates its 60th year. To commemorate this, the task was to create a sub brand for the zoo.
An identity was produced to not only follow on from the current Twycross Zoo brand but follow the tagline of being "In the heart of conservation for over 60 years". With apes being a key element to founding of the zoo and being at the heart of it, it was only right using a brand silhouette of a Chimpanzee within the logo.
