The Gruffalo Discovery Land
Key Product Visual
Key Product Visual
The brief was to come up with a compelling key product visual to sell the new attraction whilst it was still being built. With the use of artist impressions and existing intellectual property assets, Twycross Zoo's first ever key product was produced.
Key Product Visual - Early Development
The Gruffalo Discovery Land - Attraction Logo
The Gruffalo Discovery Land
Attraction Signage Examples
Attraction Signage Examples
Main Entrance Signage - Backboard finished in Douglas fir with pop out elements cut out in acrylic
Oh Crumbs! Cafe - Outside themed with a large offset sign with background foliage
Inside Area Theming - Use of the assets in the book for a full stretch background produced onto a hard wearing polyester material
Inside Area Theming - Use of the assets in the book for a full stretch background produced onto a hard wearing polyester material with additional dibond animal signage
Directional Signage - Double sided dibond digital print
The Deep Dark Wood Butterfly Paradise - Main entry sign dibond digital print built in behind the building shell
Owl Enclosure - Simple factual signage backed on dibond digital print
Owl Enclosure - Simple factual signage backed on dibond digital print
Characters - Fibre glass replica of the characters
Keep off the plants - Whilst the planting was being grown, different soft messaging was used to stop people walking over the plants
Building Text - Offset to the building in acrylic
