A key milestone for Twycross Zoo was the introduction of The Gruffalo Discovery Land, an interactive themed land within the Zoo. I worked alongside The Gruffalo license holders Magic Light Pictures to acting as a brand guardian to produce engaging design based on The Gruffalo's brand guidelines.
This has included the branding of the area, promotional, events, digital and on-site creative.
The Gruffalo Discovery Land - Signage and Installations
Main Entrance Signage - Backboard finished in Douglas fir with pop out elements cut out in acrylic
Oh Crumbs! Cafe - Outside themed with a large offset sign with background foliage
Inside Area Theming - Use of the assets in the book for a full stretch background produced onto a hard wearing polyester material
Inside Area Theming - Use of the assets in the book for a full stretch background produced onto a hard wearing polyester material with additional dibond animal signage
Directional Signage - Double sided dibond digital print
The Deep Dark Wood Butterfly Paradise - Main entry sign dibond digital print built in behind the building shell
Owl Enclosure - Simple factual signage backed on dibond digital print
Characters - Fibre glass replica of the characters
Keep off the plants - Whilst the planting was being grown, different soft messaging was used to stop people walking over the plants
Building Text - Offset to the building in acrylic
Visitor engagement - The Gruffalo Ranger Training
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